Each has a hidden persona card — a personality, a buried pain point, and a win condition. Discovery finds it. You can sell them anything plausible: pick a product you actually sell and run it for real reps.
Founder, DTC candle brand
Booked the demo herself. Friendly, distracted, three Slacks open.
CFO · joined 6 min late · camera reluctantly on
His calendar says he has 15 minutes. His face says less.
5 attendees · 3 cameras off · CTO objects via chat
Your champion, a hostile CTO, and three silent squares who vote after you leave.
Claude invents a fresh persona — random industry, personality, and hidden objection. Infinite replayability.