Each has a hidden persona card — a personality, a buried pain point, and a win condition. Discovery finds it. You can sell them anything plausible: pick a product you actually sell and run it for real reps.
Owner, 3-location auto repair shop
Answered his own phone mid-oil-change. Busy but not hostile.
Office manager & professional call-screener
She's hung up on 4 reps this week. You'll hear the sigh before hello ends.
VP Operations · dodged 11 of your calls
Picked up his own line at 8:15am. Sounds like he already regrets it.
Claude invents a fresh persona — random industry, personality, and hidden objection. Infinite replayability.