Each has a hidden persona card — a personality, a buried pain point, and a win condition. Discovery finds it. You can sell them anything plausible: pick a product you actually sell and run it for real reps.
Couple, first big purchase together
They slowed down near the display. They will not make eye contact.
Visit #4 · has touched everything · bought nothing
The other reps scatter when he walks in. He buys eventually — from whoever survives.
Claude invents a fresh persona — random industry, personality, and hidden objection. Infinite replayability.